RAYA – Logo Design for Engineering company

RAYA is a brand developed for an engineering consultancy firm that bridges technical precision with cultural authenticity. The visual identity was crafted to reflect a harmonious blend between architectural logic and Arabic calligraphic aesthetics. The logo is derived from a traditional Arabic letter, reshaped with modern geometric precision to symbolize balance, professionalism, and trust. The design reflects the values of structure, clarity, and planning — all essential in the world of engineering. The identity system is based on a strong color palette and a flexible typographic foundation, ensuring adaptability across various applications — from engineering documents to signage and digital media.

EN
RAYA is a brand identity concept designed for a consultancy firm that bridges traditional values and modern execution. The logo combines an elegant Arabic form with a bold, geometric structure—representing the harmony between authenticity and innovation.

راية هي مفهوم لهوية بصرية مصممة لشركة استشارات تربط بين القيم التقليدية والتنفيذ العصري. يجمع الشعار بين شكل
عربي أنيق وبنية هندسية جريئة، ليعكس الانسجام بين الأصالة والابتكار

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